Ben Coetzee

Digital Marketing Website UX Manager

Experience

Digital Marketing WEBSITE Manager

As a highly experienced marketing website manager, I possess a unique combination of skills that enable me to lead teams and solve problems with ease. My solid background in front-end development and strong communication skills allow me to effectively explain technical concepts to a non-technical audience.

My expertise includes building large-scale, market-leading websites to the highest standards, with a deep understanding of user experience, search engine optimization, and the ability to write well-structured HTML, CSS, and JS for responsive web pages and tools.

I am adept at managing and taking ownership of multiple projects simultaneously, providing effective development solutions to complex client challenges while maintaining a keen eye for detail and a user-centered design process.

I am always exploring innovative emerging technologies and defining standards, driven to grow and learn new technologies, skills, and languages.

My specialties include Frontend Development, User Experience, Responsive Web Design, Umbraco, WordPress, HTML5, CSS3, SASS, Javascript, Jquery, Git, Bootstrap, SEO, Google Analytics, Adwords, Adobe Creative Suite, Adobe XD, Figma, Digital Marketing, and Financial Services.

Digital Marketing Consultant

I managed and maintained the Group Insurance website, continually striving to improve and enhance the customer journey through the creation and design of new and innovative web content. I researched and developed new and improved website functionality, working alongside internal teams across the business and third party suppliers to identify and deliver dynamic solutions.

Website designer/developer

As a frontend web designer / developer, I had extensive experience in designing, developing, maintaining, and supporting websites for both customers and in-house projects. As the lead developer, I was responsible for producing all bespoke WordPress websites, utilizing my skills in HTML, CSS, PHP, WordPress, MySQL and jQuery to develop websites from layered PSD designs and integrate them with an in-house developed CMS.

2008 – 2021 – Freelance

I have a wealth of knowledge and skills that have allowed me to help businesses achieve success online. My expertise includes a wide range of web-related services such as website design and development, digital marketing, search engine optimization (SEO), e-commerce, and more. Through my proven track record, I have helped businesses of all sizes and across various industries, from independent retailers to multinational corporations, to grow and prosper online. My extensive experience spans across a wide range of sectors, giving me a unique perspective and the ability to provide tailored solutions for each client’s specific needs. I have a deep understanding of the ever-evolving digital landscape and use this knowledge to help my clients stay ahead of the curve and achieve their goals.

Skills

Frontend Development 80%
SEO – Organic & PPC 70%
UX Prototyping 72%
Drawing – Pen and Paper 68%
CMS management 65%
Digital Marketing 60%

Education

2019 – User Experience Design Fundamentals
2017 – Google Analytics Immersive
2016 – Umbraco Fundamentals
2004 – 2008 – SCAT – Graphic Design
1997 – 1999 – Weston College – Art & design

A natural problem solver and effective team member, with solid front-end development experience, strong communication skills.

Extensive experience building large scale, market
leading websites to the highest standards, a solid understanding of user experience, search engine optimisation and writing well-structured HTML, CSS for dynamic responsive websites.

Latest Projects

2

Building better futures in the UK through our wealth, insurance and asset management solutions.

3

We are a community engagement and activity day care centre, for people and families living with Dementia in North Somerset.